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Effective: November 15, 2025

This Notice at Collection applies to California residents (“you” or “your”) and describes Supersure Insurance Agency, LLC’s (“Supersure,” “we,” “our,” or “us”) collection, use, and disclosure of your Personal Information in connection with your use of our website at www.Supersure.com (the “Site”) and the products and services we provide (collectively, the “Services”), except for Services primarily for household, family, or personal use or for which we act as a service provider to another entity. “Personal Information” is non-public information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual.

By using our Site or Services you are agreeing to this Notice and our Privacy Policy. If you do not agree to any of these terms, please do not use our Services. For more details about our collection, use, and disclosure of your Personal Information, please review our Privacy Policy. You may also review a PDF version of this notice here.

 

Information We Collect and Why We Collect It

The following information describes the categories of Personal Information we collect and the purpose for our collection.

Identifiers and Contact Information
Includes your name, phone number, postal address, email address, age, and date of birth.
Why we collect it: To provide and communicate about our Services, to market our Services, and to support operational functions.

Professional or Employment-Related Information
Includes job title, business contact information, domain, industry, company size, and location of company headquarters.
Why we collect it: To provide and communicate about our Services, to market our Services, and to support operational functions.

Categories Described in Cal. Civ. Code § 1798.80(e)
Includes identifiers, contact information, and signature.
Why we collect it: To provide and communicate about our Services, to market our Services, and to support operational functions.

Internet or Network Activity Information
Includes browsing history, search history, and details about interactions with our website, applications, or advertisements.
Why we collect it: To provide our Services, to market our Services, and to support operational functions.

Commercial Information
Includes records of personal property or products and services purchased, obtained, or considered.
Why we collect it: To provide our Services, to market our Services, and to support operational functions.

Health Information
Includes personal information related to health for individuals seeking a personal insurance product or service.
Why we collect it: To provide our Services.

Geolocation Data
Includes location information collected from your device or provided directly by you.
Why we collect it: To support operational functions, perform data analytics, market our Services, and implement technology and system improvements.

We do not use or disclose your sensitive Personal Information for any purposes other than those permitted by law (e.g., as necessary to provide products or Services you have requested, legal compliance, etc.).

 

Whether We Sell or Share Personal Information and the Right to Opt-Out of Selling or Sharing

Although we do not currently sell Personal Information or engage in cross-context behavioral advertising (sometimes called “sharing”), you can still opt-out of selling/sharing, by emailing your request to legal@supersure.com or by using an opt-out preferences signal, such as the Global Privacy Control (GPC) on browsers and/or browser extensions that support such a signal. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

 

Data Retention

We may retain each category of Personal Information for as long as needed or permitted based on your relationship with us, our legal and regulatory obligations, and our need to retain information for normal business purposes, including marketing. The criteria we use to determine our retention period includes:

  • how long the Personal Information is needed to provide our Services to you;

  • the type of Personal Information collected;

  • how recently you engaged with us and the nature of that engagement;

  • whether we are legally or contractually required to maintain your information for a certain period of time; and

  • other legal considerations (e.g., statutes of limitations).